NBCUniversal aims to provide quality television programming and motion picture content to consumers, as well as a range of advertising solutions to brand marketers.
NBCUniversal operates through four business segments:
Cable Networks, comprising the Company’s national cable network business, as well as regional sports and news networks, international cable networks, and cable television studio production operations;
Broadcast Television, Comprising operation of the Company’s NBC and Telemundo broadcast networks, in addition to 10 NBC and 17 Telemundo owned local broadcast stations, and broadcast television studio production operations;
Filmed Entertainment, principally comprising the operations of Universal Pictures, which produces, acquires, markets and distributes filmed entertainment worldwide.
Theme Parks, comprising primarily the operation of Universal theme parks in Orlando, Florida and Hollywood, California.
NBCUniversal was established in its current form in 2004 when General Electric's NBC merged its operations with Vivendi's Vivendi Universal Entertainment. Vivendi Universal Entertainment traces its roots back to the establishment of Universal Film Manufacturing Company in 1912, while NBC’s operations date back to 1926 when it became the US’s first permanent radio network.
Throughout the 20th Century both Universal and NBC produced a range of popular television and motion picture content, establishing themselves as market leaders in their respective fields on a national scale.
The Company currently operates as a subsidiary of Comcast, which announced a buyout agreement with General Electric in 2009. NBCUniversal employs a workforce of more than 150,000 and has offices across the Americas, Europe, Asia Pacific, Africa, and the Middle East.
NBCUniversal serves a range of customers across its four operating segments. The Company’s broadcast and cable networks serve a general consumer audience across all 50 US states, as well as an international network of brand marketers and advertisers. The Company also markets and distributes cable network programming in the US and internationally to multichannel video providers, as well as to subscription video on demand services such as Amazon, Hulu and Netflix.
NBCUniversal’s Filmed Entertainment segment serves a broad range of customers, distributing motion picture content to consumers globally, through movie distributors and cinema chains. The Company also sells physical content, in the form of DVDs and Blu-Rays, and digital content to retail distributors and online merchants and licenses content streaming services.
NBCUniversal also serves consumers and advertisers through its Theme Parks segment, which serves customers in Orlando and Hollywood in the US, as well as in Osaka, where the Company holds a 51% share in Universal Studios Japan.
NBCUniversal provides value to its customers in the following ways:
The diversity of its broadcast and cable television content, with the Company providing programming across multiple genres, including sports, news and comedy, and serving both English and Spanish-speaking audiences in the US;
The quality of its original televisions and motion picture content, with the Company attracting high-profile actors and artists to its productions, and operating one of the largest film studios in the world;
Its large consumer audience for advertisers, with the Company recording a competitive audience share, both nationally and across its local networks; and
Its international distribution reach, with the Company distributing its television and motion picture content across multiple jurisdictions worldwide.
NBCUniversal operates a website at www.nbcuniversal.com, through which it provides detail on its activities and current television and motion picture productions. The Company also offers on-demand video content through its online NBC Video service, which also allows users to watch live NBC broadcasts through their web browser, as well as through an application available across mobile and gaming platforms. Additionally, NBCUniversal operates an online store at www.nbcuniversalstore.com, through which customers are able to purchase merchandise, including themed clothing and mugs.
NBCUniversal’s content is available through numerous television channels. It has 15 national cable networks – including Syfy, MSNBC, BC Sports Network, and Bravo – and distributes entertainment, news and sports programming through more than 200 affiliated stations across the US, including 10 owned NBC-affiliated local broadcast television stations.
The Company also provides content through Telemundo, which comprises 17 owned local broadcast television stations and the NBC Universo national cable network. The Company operates an in-house sales team that manages the Company’s advertising customers. These sales are supported by representation firms, which serve as an extension of the NBCUniversal sales force.
NBCUniversal produces and distributes motion picture content internationally through Universal Pictures, Illumination and Focus Features, with its movie content shown across cinema chains worldwide. The Company operates movie-related theme parks in Orlando, Hollywood and Osaka.
NBCUniversal operates several self-services channels, with customers able to purchase merchandise and access cable and broadcast programming online without interacting with members of the Company’s sales team. Customers are also able to access the Company’s theme parks and motion picture content on a largely self-service basis.
NBCUniversal operates its own in-house sales teams, which manages its relationships with large clients, particularly its advertising customers. The Company aims to establish long-standing relationships with advertisers, as well as with its distribution customers, licensing content to on-demand services and networks on a multi-year basis.
NBCUniversal provides technical support to its customers, who are able to contact the Company’s support staff through an online contact form. The Company also operates a news portal, which keeps customers updated with its activities, and social media accounts with Facebook, Twitter, YouTube, Pinterest, Tumblr, and Google+.
NBCUniversal is a media and entertainment company. It is engaged primarily in the production and distribution entertainment, news and information, sports, and other media content for audiences worldwide.
The Company operates through four segments: Cable Networks, which manages a portfolio of cable television networks, including national, international and regional networks, and related digital media properties; Broadcast Television, which operates NBC and Telemundo broadcast television networks, and is engaged in broadcast television production activities; Filmed Entertainment, which produces, acquires, markets, and distributes filmed entertainment, and distributes motion picture content through physical and digital distribution channels; and Theme Parks, which operates theme parks in the US and Japan.
NBCUniversal collaborates with a range of partner companies across its four operating segments. The Company’s partners include:
Co-Production Partners, with which the Company jointly produces original television programming and motion picture content;
Distribution Partners, including distributors and content producers, with the Company licensing its content to distributors and distributing content itself on behalf of third-parties;
Financing Partners, comprising investors in the Company’s motion picture productions; and
Advertising Partners, with which the Company collaborates to provide mutually beneficial advertising solutions, including cross-platform advertising partners.
NBCUniversal has recently launched partnerships with Taboola, to serve as an advisor on advertising solutions; with TiVo and Reality Mine to the ways in which audiences watch the Rio 2016 Olympic Games across television, mobile and digital channels; with PetSmart for the exclusive sale of pet products featuring characters from its Secret Life of Pets movie; and with the department of journalism and mass communication at North Carolina A&T State University to develop initiatives to direct graduates of historically black colleges and universities into media careers.
NBCUniversal’s key resources are its technology and broadcasting infrastructure, its online channels IT infrastructure, its production facilities, its theme parks, its distribution networks, its partnerships, and its personnel.
The Company protects its intellectual properties through copyright, trademark, competition, patent, trade secret and other proprietary rights laws in the US and internationally, with a view to protecting itself from piracy.
Searches of records published by the US Patent and Trademark Office identified several applications filed in NBCUniversal’s name, including applications entitled ‘Multiple perspective video system and method’, ‘Methods and systems for online recommendation’ and ‘Advanced event triggering’.
NBCUniversal incurs costs in relation to the production of its original content, the management and operation of its broadcast and cable networks, the maintenance of its broadcast infrastructure, the distribution of its motion picture content, the operation and management of its theme parks, the management of its partnerships, and the retention of its personnel.
As of 31st December 2015 NBCUniversal employed around 153,000 full-time and part-time workers, representing costs in the form of salaries and benefits. The Company also operates a network of offices across North America, South America, Europe, Asia Pacific, Africa, and the Middle East, accruing fixed operational costs in the form of rent and utilities.
NBCUniversal generates revenue primarily through the production and distribution of media content. Its revenue streams include:
Advertising, including revenue derived from advertising solutions provided by its broadcast television and cable networks;
Licensing, including revenue derived from the licensing and sale of its content to physical and digital distributors;
Physical Sales, including revenue derived from the sale of proprietary content in the form of DVDs and Blu-Rays, as well as related merchandise;
Motion Picture Distribution, including revenue derived from the national and international cinema release of motion pictures; and
Theme Park Sales, comprising revenue derived from the sale of tickets and merchandise at its theme park.
In 2015 NBCUniversal generated $24.46 billion in total revenue, up slightly on the $25.43 billion recorded by the Company in 2014. Revenue generation is distributed relatively evenly across the Company’s Cable Networks, Broadcast Television and Filmed Entertainment segments, which accounted in 2015 for $9.56 billion, $8.53 billion, and $7.29 billion in revenue respectively.
Chief Executive Officer
info: Steve Burke (“Burke”) has served as NBCUniversal’s Chief Executive Officer since 2011, when Comcast and General Electric’s joint venture merging the assets of NBC Universal with Comcast’s programming assets was completed.
Prior to joining NBCUniversal, Burke served as Chief Operating Officer at Comcast. He first joined Comcast in 1998 as President of Comcast Cable, and is credited with leading the integration of AT&T Broadband with Comcast. He previously worked for more than ten years at The Walt Disney Company, where he served as President of ABC Broadcasting and helped to develop and found The Disney Stores chain. He also worked for a spell at Euro Disney, where he served as President and Chief Operating Officer.
Burke is a graduate of Colgate University and holds a master’s degree in Business Administration from the Harvard Business School.
Chairman of Content Distribution
info: Matt Bond (“Bond”) serves as Chairman of Content Distribution at NBCUniversal, responsible for overseeing distribution agreements for all NBCUniversal content by multi-channel video providers and new media distributors.
Before joining NBCUniversal, Bond served as Executive Vice President of Content Acquisition at Comcast Cable, overseeing the strategic direction of the company’s content portfolio. He worked at Yankees Entertainment & Sports Network as Executive Vice President of Distribution, prior to which he served as Executive Vice President of Programming at AT&T Broadband and President of AT&T subsidiary Satellite Services.
Bond holds a bachelor’s degree in Marketing and Finance from the University of Denver and a bachelor’s degree in Law from the University of Colorado.
Chief Financial Officer
info: Anand Kini (“Kini”) was appointed Chief Financial Officer at NBCUniversal in 2015, and is a member of the Company’s Executive Committee. He formerly served as NBCUniversal’s Executive Vice President of Strategy and Business Insights from 2011.
Prior to joining NBCUniversal, Kini served as Senior Vice President of Financial Planning and Analysis for Comcast Cable Communications from 2007. He joined Comcast from Activision Blizzard, where he served as Vice President of Financial Planning. From 2002 to 2004 Kini was Director of Financial Planning for Walt Disney Parks and Resorts, following which he served from three years as Director of Business Planning and Analysis at The Walt Disney Company. Kini worked at Jamcracker for two years before joining Disney.
Kini holds a bachelor’s degree in Economics from Wesleyan University and a master’s degree in Business Administration from Harvard Business School.